Why a Well-Optimized Website Is Still the Most Valuable Asset a Local Business Owns
A few weeks ago I was helping a Bergen County contractor figure out why his Google Business Profile traffic had stalled. He’d done everything right on the GBP side — categories optimized, photos uploaded, reviews coming in steadily. But conversions weren’t moving. The problem wasn’t the profile. The problem was what happened after someone clicked the website button. The site loaded slowly on a phone, the contact form was buried two pages deep, and the meta data hadn’t been touched since 2019. He’d built a beautiful storefront and pointed customers at a back door. ...